Ria van Kleef & Jos de Jong

For us, it was at a party in Brabant, where we struck up a conversation with two enthusiastic Beyuna distributors. What started as a friendly chat became the start of a new adventure, one that changed our lives forever.

After attending a company presentation, Jos was immediately convinced: "This is it."

I (Ria) looked at him in surprise; what had he seen that I hadn't? But Jos sensed it instinctively. He'd worked for an American publishing house for years, but his retirement… Well, that turned out to be a mirage and is still elusive. Beyuna gave him a new perspective, a chance to regain control of the future.

I was a bit skeptical at first; in the past, running a business in the hospitality industry hadn't given me the freedom I'd hoped for. Until I discovered that Beyuna is different: "Entrepreneurship 3.0." Freedom, collaboration, fun, and impact. No stock, no hassle, no stress, just work wherever and whenever you want, together with inspiring people and a strong Dutch company with vision and innovative strength.

When we launched with confidence in 2014, Beyuna was still in its infancy. There wasn't even a website and only five products. A true pioneering era! Initially, we did it "on the side." Jos had his own publishing company, NLmagazine, I took on various projects and jobs, and we ran a foundation together. Busy, busy, busy, but not always with the right things.

March 2020. The world stood still due to the Coronavirus. Where many felt fear, we experienced peace. What we experienced at Beyuna—awareness, connection, trust—helped us stay grounded. And right then, we felt, "It's time for change, enough is enough, we're going to make this happen, and things have to change. We're going to make the world a better place!" We felt the urgency to spread our message more important than ever: nutrition awareness, fair distribution of money, connection with each other! Beyuna provided us with a wonderful tool to share this vision through, among other things, the "Know What You Eat" presentations, which we also started ourselves.

What helped us along the way? Structure, discipline, commitment. The company training sessions on Monday mornings, the inspiring business days, and especially our wonderful, growing community full of positive energy.

We're now building further with a fantastic group of go-getters in the Netherlands and Spain. We enjoy working together and improving! Because together you achieve more...

Over the years with Beyuna, we've also changed ourselves. We discovered a new way of thinking: from scarcity to abundance; "there's enough for everyone," and what an energizing experience!

It's also so wonderful to see others grow! Seeing people who come in uncertain and searching blossom into powerful, conscious, and radiant entrepreneurs is pure satisfaction. We can offer a tray full of tools, but the real magic happens when someone else takes them and puts them to work. That, for us, is true purpose.

Every business day, every meeting, is buzzing with positive energy. The energy, the camaraderie, the mutual support—that's what makes Beyuna so special for us.

Beyuna isn't just a company; it's a movement. A courageous movement that contributes to a better world. Beyuna has also enriched our lives in terms of health, finances, and personal growth.

We are ready for the new world. In fact, we've already begun!